CTVAd TechExplorer

NEW: Explore the Roku Channel Store with 42matters8 min read

The 42matters Explorer now supports the Roku Channel Store! Research the connected TV (CTV) market, generate CTV leads, and enhance CTV ad targeting.

NEW: IAB Categories File Dumps Now Support Content Taxonomy 3.03 min read

We’ve extended our IAB Categories file dumps. Now they support the Interactive Advertising Bureau’s Content Taxonomy 3.0! Here’s how Ad Networks benefit.

Ad Tech

Announcing the Top Android Ad Networks Ahead of MWC 233 min read

Looking to meet with leading Ad Networks at Mobile World Congress (MWC) 2023? These are the six most popular that will be in attendance.

Use CasesAd Tech

7 Ways Ad Networks Can Improve Ad Performance With 42matters’ App Data6 min read

Ad networks can leverage 42matters’ app intelligence to improve mobile and connected TV (CTV) ad performance. In this article, we walk you through seven of the most popular techniques.

Use CasesAd Tech

13 Ways Ad Networks Combat Ad Fraud Using 42matters App Data9 min read

In this article, we will highlight 13 ways ad networks can use mobile and connected TV (CTV) app data and intelligence to combat ad fraud.

Use CasesAd Tech

13 Ways Ad Networks Can Improve Mobile and CTV App Publisher Onboarding10 min read

App publisher onboarding is an important process for mobile and connected TV (CTV) ad networks. Not only do they need the most up-to-date data possible to ensure that the process is straightforward and frictionless for app developers, but they also need highly granular intelligence to facilitate sophisticated ad targeting and high ROI ad placements down the road. In this article, we go over 13 ways ad networks can leverage our mobile and CTV app intelligence to simplify and optimize app publis

How to Increase Your CTV App Inventory with Best-fit App Publishers8 min read

CTV advertising is exploding. Here’s how you can improve CTV advertising by increasing your CTV app inventory with best-fit app publishers.

Ad Tech

42 Connected TV (CTV) Stats That Matter in 20225 min read

Connected TV (CTV) and digital streaming platforms have caused a realignment in the entertainment industry. Here are 42 CTV stats that matter in 2022.

The State of the App Economy and App Markets in 202214 min read

The state of the app economy and app markets 2022. We take a look at which categories, publishers, apps, and SDKs have been dominating the mobile app landscape.

Let’s Discuss AdTech SDK Intelligence at DMEXCO 2022!5 min read

Our team will be in Cologne, Germany from September 21st - 22nd, attending DMEXCO 2022, Europe’s leading digital marketing and tech event.

Ad Tech

COPPA, GDPR-K, UK’s Children’s Code: What Are They? And How to Be Compliant?8 min read

COPPA was designed to foster secure digital environments for kids. Here’s what Ad Tech companies need to know about the regulation to stay COPPA compliant.

Let’s Discuss Connected TV (CTV) App Intelligence at DMEXCO 2022!3 min read

From September 21st - 22nd, our team will be in Cologne, Germany attending DMEXCO 2022, Europe’s leading digital marketing and tech event.

Meet the 42matters Team at DMEXCO 2022!3 min read

We’re heading to Digital Marketing Exposition & Conference (DMEXCO) 2022. If you want to discuss how mobile and connected TV (CTV) app intelligence can help AdTech, lead generation, and cyber security, set up a meeting with our team!

SDK Intelligence: What It Is and How to Get It7 min read

SDK intelligence refers to data about mobile software development kits (SDK) and the broader SDK landscape. In this blog post, we go over the following (click the links below to jump to the relevant sections): * What Is SDK Intelligence? * How to Find SDK Intelligence for Any iOS or Android App * Access iOS and Android SDK Intelligence With the 42matters SDK Explorer * SDK Metadata * The Top Apps That Integrate Each SDK * SDK Market Share by Ca

Streaming Wars: The Top Mobile Video Streaming Apps6 min read

Digital streaming apps have been in the news a lot recently. So, with the streaming wars gaining momentum, we used our app intelligence solutions to analyze the top Android mobile video streaming apps on the market. In addition, we discuss the impact of two major releases on the streaming landscape — the meteoric rise of Squid Gameand the arrival of Denis Villeneuve’s Duneon HBO Max. Here’s what we cover (click the links below to jump to the relevant sections): * The Top Mobile Video Stream

Flexible Access to 42matters'
App Intelligence Data

Flexible Access to 42matters' App Intelligence Data


Visually explore app intelligence for any iOS, Android, or Roku app.

App Watchlist

App Watchlist

Track and benchmark any iOS or Android apps on a single, unified dashboard.



Programmatic access to mobile and CTV app intelligence.

File Dumps

File Dumps

Download the latest app data and statistics and ingest them into your own system for further analysis.

Get Started Today!

The best businesses need the highest-quality app intelligence!

Digital Turbine