Top 10 Investment & Personal Investing Apps on Google Play in 2023
- Last update: 10 Aug 2023 00:13 CET
The top 10 Investment & Personal Investing apps on Google Play in 2023 are:
Much like the rest of the world, financial institutions are increasingly going mobile. Practically every major bank in the world has an online banking app, and new ‘all-in-one’ money management apps, digital wallets, and commission-free investment apps pop up on the regular. So how do these Personal Investing and finance apps distinguish themselves from the rest of the mobile app landscape?
Google Play offers over 3 million mobile apps and games, adding an average of over 2,000 new apps every day. So, unsurprisingly app developers are constantly battling it out to get their products noticed. Fortunately, Google offers developers 49 different app categories to help them promote their apps more efficiently, making it easier for consumers to find new apps that match their interests and seek out specific apps for their particular needs.
Click here to read our article on the top Google Play App Categories.
Still, as helpful as Google’s app categories may be, they’re imprecise; they fail to account for the rich diversity of the mobile app marketplace. To remedy this, the folks over at the Interactive Advertising Bureau (IAB) Tech Lab, devised the IAB Content Taxonomy, which provides a whopping 1,100+ meticulously defined app categories.
In this piece, we discuss the top trending apps that fall into the Personal Investing IAB category. The data provided will be updated automatically on a weekly basis. We’ll cover:
Let's begin!
In the chart below, you will find the ten most popular apps as determined by the share of global downloads in Personal Investing IAB category for 2023.
Taking the top prize is FinShell Pay with 7.64% percent of global downloads.
Rounding out the rest of the list:
In total, these apps account for 34.67% of all Personal Investing downloads in 2023.
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Moving on. Let’s examine the top apps in the Personal Investing category for each month, beginning with August 2022 and working back to July 2023
August 2022’s leader was FinShell Pay with 18.40% percent of global downloads. The rest of the list is as follows:
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September 2022’s leader was FinShell Pay with 12.90% percent of global downloads. The rest of the list is as follows:
October 2022’s leader was FinShell Pay with 19.83% percent of global downloads. The rest of the list is as follows:
November 2022’s leader was FinShell Pay with 16.59% percent of global downloads. The rest of the list is as follows:
December 2022’s leader was FinShell Pay with 15.30% percent of global downloads. The rest of the list is as follows:
January 2023’s leader was Binance: BTC, Crypto and NFTS with 4.29% percent of global downloads. The rest of the list is as follows:
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February 2023’s leader was Binance: BTC, Crypto and NFTS with 5.19% percent of global downloads. The rest of the list is as follows:
March 2023’s leader was Binance: BTC, Crypto and NFTS with 5.61% percent of global downloads. The rest of the list is as follows:
April 2023’s leader was Binance: BTC, Crypto and NFTS with 6.82% percent of global downloads. The rest of the list is as follows:
May 2023’s leader was Binance: BTC, Crypto and NFTS with 6.51% percent of global downloads. The rest of the list is as follows:
June 2023’s leader was Binance: BTC, Crypto and NFTS with 6.36% percent of global downloads. The rest of the list is as follows:
July 2023’s leader was Navi Mutual Fund, Gold & Loans with 6.54% percent of global downloads. The rest of the list is as follows:
But this is only the tip of the iceberg. The 42matters Explorer, as well as our APIs and other data products, can provide data of this caliber for IAB categories, Google Play categories, and Apple App Store genres.
Moreover, our suite of products offer app insights for all Android and iOS apps available on Google Play and the Apple App Store. We also provide app data for the Amazon Appstore, Tencent Appstore, Apple TV tvOS App Store, Amazon FireTV, and Roku Channel Store. This includes information about:
Still, it is not the only factor. You’ll need to consider:
With this data, you’ll be able to understand your competitors’ app store optimization practices and tactics, as well as how you can improve your own strategy to drive downloads and build a profitable mobile business.
Interested in learning more? Schedule a free demo with one of our consultants. They’ll help assess your mobile data needs and make recommendations about the most effective solutions.
