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Top 20 Ad Networks SDKs Used in iOS Apps on the Apple App Store
Last update: 16 Aug 2023 CET
App Store

Top 20 Ad Networks SDKs Used in iOS Apps on the Apple App Store

What are the most used ad network SDKs for iOS apps? The following shows the 20 most widely-integrated ad network SDKs.

Ad Network SDKs are used to monetize apps with in-app advertising. They enable apps to host relevant third-party ads from associated Ad Networks and provide a range of features and functionalities, like ad rendering, ad targeting, and ad tracking, to help app publishers improve ad revenue.

At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.

The following shows a small excerpt of the data available via our APIs, file dumps, Explorer, and SDK Explorer.

This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.

The 20 most widely-integrated ad networks SDKs:

2nd

Apple AppTrackingTransparency

Check “Apple AppTrackingTransparency” SDK Insights

Among all apps utilizing ad networks SDKs, 28.34% have integrated Apple AppTrackingTransparency. This accounts for 88% of app downloads within the ad networks SDK category.

Total Apps
224.30k
App Store
App Share
28.34%
App Store
Apps
154.69k
Games
69.61k
Total Downloads
193.00b
App Store
Download Share
82.94%
App Store
App Downloads
131.85b
Game Downloads
61.15b

Use the 42matters SDK Explorer to find all apps that use Apple AppTrackingTransparency.

3rd

IAB OM Open Measurement OMSDK

Check “IAB OM Open Measurement OMSDK” SDK Insights

Among all apps utilizing ad networks SDKs, 26.76% have integrated IAB OM Open Measurement OMSDK. This accounts for 88% of app downloads within the ad networks SDK category.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

Total Apps
188.06k
App Store
App Share
26.76%
App Store
Apps
114.39k
Games
73.68k
Total Downloads
87.91b
App Store
Download Share
37.78%
App Store
App Downloads
34.43b
Game Downloads
53.48b

Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK.

4th

Apple iAd

Check “Apple iAd” SDK Insights

Among all apps utilizing ad networks SDKs, 38.98% have integrated Apple iAd. This accounts for 88% of app downloads within the ad networks SDK category.

The Apple Search Ads Attribution API is used to attribute app downloads that originate from Apple Search Ads campaigns on iOS devices.

Total Apps
156.73k
App Store
App Share
38.98%
App Store
Apps
104.07k
Games
52.65k
Total Downloads
144.23b
App Store
Download Share
61.98%
App Store
App Downloads
92.64b
Game Downloads
51.59b

Use the 42matters SDK Explorer to find all apps that use Apple iAd.

5th

Unity Ads

Check “Unity Ads” SDK Insights

Among all apps utilizing ad networks SDKs, 18.62% have integrated Unity Ads. This accounts for 88% of app downloads within the ad networks SDK category.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

Total Apps
86.66k
App Store
App Share
18.62%
App Store
Apps
12.50k
Games
74.16k
Total Downloads
59.80b
App Store
Download Share
25.70%
App Store
App Downloads
9.08b
Game Downloads
50.72b

Use the 42matters SDK Explorer to find all apps that use Unity Ads.

6th

Facebook Audience Network

Check “Facebook Audience Network” SDK Insights

Among all apps utilizing ad networks SDKs, 12.22% have integrated Facebook Audience Network. This accounts for 88% of app downloads within the ad networks SDK category.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

Total Apps
71.43k
App Store
App Share
12.22%
App Store
Apps
40.61k
Games
30.82k
Total Downloads
54.25b
App Store
Download Share
23.32%
App Store
App Downloads
13.04b
Game Downloads
41.22b

Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network.

7th

AppLovin MAX

Check “AppLovin MAX” SDK Insights

Among all apps utilizing ad networks SDKs, 9.73% have integrated AppLovin MAX. This accounts for 88% of app downloads within the ad networks SDK category.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

Total Apps
48.72k
App Store
App Share
9.73%
App Store
Apps
9.68k
Games
39.04k
Total Downloads
59.72b
App Store
Download Share
25.67%
App Store
App Downloads
15.20b
Game Downloads
44.53b

Use the 42matters SDK Explorer to find all apps that use AppLovin MAX.

8th

Flurry Ads

Check “Flurry Ads” SDK Insights

Among all apps utilizing ad networks SDKs, 9.66% have integrated Flurry Ads. This accounts for 88% of app downloads within the ad networks SDK category.

Flurry is a mobile app analytics platform SDK that empowers product, development, and growth experts to build better apps that users love.

Total Apps
33.47k
App Store
App Share
9.66%
App Store
Apps
23.85k
Games
9.63k
Total Downloads
10.02b
App Store
Download Share
4.31%
App Store
App Downloads
4.18b
Game Downloads
5.84b

Use the 42matters SDK Explorer to find all apps that use Flurry Ads.

9th

Chartboost

Check “Chartboost” SDK Insights

Among all apps utilizing ad networks SDKs, 11.16% have integrated Chartboost. This accounts for 88% of app downloads within the ad networks SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
32.54k
App Store
App Share
11.16%
App Store
Apps
4.28k
Games
28.25k
Total Downloads
24.47b
App Store
Download Share
10.52%
App Store
App Downloads
2.26b
Game Downloads
22.21b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

10th

Vungle

Check “Vungle” SDK Insights

Among all apps utilizing ad networks SDKs, 6.10% have integrated Vungle. This accounts for 88% of app downloads within the ad networks SDK category.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

Total Apps
30.39k
App Store
App Share
6.10%
App Store
Apps
3.93k
Games
26.46k
Total Downloads
46.57b
App Store
Download Share
20.01%
App Store
App Downloads
6.34b
Game Downloads
40.23b

Use the 42matters SDK Explorer to find all apps that use Vungle.

11th

Supersonic - ironSource

Check “Supersonic - ironSource” SDK Insights

Among all apps utilizing ad networks SDKs, 4.53% have integrated Supersonic - ironSource. This accounts for 88% of app downloads within the ad networks SDK category.

ironSource, a world leader in app discovery, and Supersonic, a leading mobile monetization platform SDK.

Total Apps
29.77k
App Store
App Share
4.53%
App Store
Apps
3.80k
Games
25.97k
Total Downloads
48.92b
App Store
Download Share
21.02%
App Store
App Downloads
5.88b
Game Downloads
43.04b

Use the 42matters SDK Explorer to find all apps that use Supersonic - ironSource.

12th

Pangle ByteDance TikTok UnionAD

Check “Pangle ByteDance TikTok UnionAD” SDK Insights

Among all apps utilizing ad networks SDKs, 4.88% have integrated Pangle ByteDance TikTok UnionAD. This accounts for 88% of app downloads within the ad networks SDK category.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

Total Apps
29.50k
App Store
App Share
4.88%
App Store
Apps
10.59k
Games
18.91k
Total Downloads
60.02b
App Store
Download Share
25.79%
App Store
App Downloads
23.54b
Game Downloads
36.48b

Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD.

13th

ironSource

Check “ironSource” SDK Insights

Among all apps utilizing ad networks SDKs, 4.13% have integrated ironSource. This accounts for 88% of app downloads within the ad networks SDK category.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

Total Apps
28.94k
App Store
App Share
4.13%
App Store
Apps
3.60k
Games
25.34k
Total Downloads
49.11b
App Store
Download Share
21.11%
App Store
App Downloads
5.92b
Game Downloads
43.19b

Use the 42matters SDK Explorer to find all apps that use ironSource.

14th

AdColony

Check “AdColony” SDK Insights

Among all apps utilizing ad networks SDKs, 5.44% have integrated AdColony. This accounts for 88% of app downloads within the ad networks SDK category.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

Total Apps
27.53k
App Store
App Share
5.44%
App Store
Apps
5.08k
Games
22.45k
Total Downloads
27.90b
App Store
Download Share
11.99%
App Store
App Downloads
4.31b
Game Downloads
23.60b

Use the 42matters SDK Explorer to find all apps that use AdColony.

15th

InMobi Mobile Ads

Check “InMobi Mobile Ads” SDK Insights

Among all apps utilizing ad networks SDKs, 3.85% have integrated InMobi Mobile Ads. This accounts for 88% of app downloads within the ad networks SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
18.92k
App Store
App Share
3.85%
App Store
Apps
3.86k
Games
15.06k
Total Downloads
33.70b
App Store
Download Share
14.48%
App Store
App Downloads
6.28b
Game Downloads
27.42b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

16th

Tapjoy

Check “Tapjoy” SDK Insights

Among all apps utilizing ad networks SDKs, 3.07% have integrated Tapjoy. This accounts for 88% of app downloads within the ad networks SDK category.

Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.

Total Apps
16.32k
App Store
App Share
3.07%
App Store
Apps
2.31k
Games
14.01k
Total Downloads
23.21b
App Store
Download Share
9.97%
App Store
App Downloads
2.69b
Game Downloads
20.51b

Use the 42matters SDK Explorer to find all apps that use Tapjoy.

17th

Mintegral mbbanner

Check “Mintegral mbbanner” SDK Insights

Among all apps utilizing ad networks SDKs, 2.09% have integrated Mintegral mbbanner. This accounts for 88% of app downloads within the ad networks SDK category.

Mintegral is a global mobile advertising platform, providing user acquisition, monetization, and creative solutions for advertisers and mobile publishers.

Total Apps
15.41k
App Store
App Share
2.09%
App Store
Apps
2.05k
Games
13.36k
Total Downloads
38.72b
App Store
Download Share
16.64%
App Store
App Downloads
4.57b
Game Downloads
34.16b

Use the 42matters SDK Explorer to find all apps that use Mintegral mbbanner.

18th

AerServ

Check “AerServ” SDK Insights

Among all apps utilizing ad networks SDKs, 1.72% have integrated AerServ. This accounts for 88% of app downloads within the ad networks SDK category.

AerServ is a free mobile SSP and monetization platform SDK that empowers mobile publishers with a superior technology platform.

Total Apps
13.54k
App Store
App Share
1.72%
App Store
Apps
1.99k
Games
11.56k
Total Downloads
32.61b
App Store
Download Share
14.01%
App Store
App Downloads
5.72b
Game Downloads
26.89b

Use the 42matters SDK Explorer to find all apps that use AerServ.

19th

Moat

Check “Moat” SDK Insights

Among all apps utilizing ad networks SDKs, 2.71% have integrated Moat. This accounts for 88% of app downloads within the ad networks SDK category.

The Moat SDK offers real-time, multi-platform, and actionable marketing analytics.

Total Apps
11.46k
App Store
App Share
2.71%
App Store
Apps
2.46k
Games
8.99k
Total Downloads
4.99b
App Store
Download Share
2.14%
App Store
App Downloads
1.20b
Game Downloads
3.79b

Use the 42matters SDK Explorer to find all apps that use Moat.

20th

DT Exchange by Digital Turbine

Check “DT Exchange by Digital Turbine” SDK Insights

Among all apps utilizing ad networks SDKs, 1.39% have integrated DT Exchange by Digital Turbine. This accounts for 88% of app downloads within the ad networks SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
10.43k
App Store
App Share
1.39%
App Store
Apps
883
Games
9.55k
Total Downloads
27.36b
App Store
Download Share
11.76%
App Store
App Downloads
3.77b
Game Downloads
23.59b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

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    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

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    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent MyApp, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.

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